Kelly Groves is the visionary founder behind The Small Business Hub, a strategic growth platform transforming how women succeed in business.

With over a decade of experience in business development, strategic planning, and operations, Kelly is known for her ability to cut through the noise and deliver high-impact, future-focused strategies that actually move the needle. She works at the intersection of clarity, confidence, and commercial success—empowering women to lead with intention and scale with sustainability.

Kelly’s approach is unapologetically strategic, rooted in data, consumer psychology, and business innovation. Through SBH, she equips women in business with the systems, strategy, and support they need to build businesses that not only grow—but last.

More than a strategist, Kelly is a builder of ecosystems. She’s creating a national movement of women-led businesses committed to doing things differently—without burning out, compromising values, or going it alone.

Whether leading boardroom conversations, mentoring entrepreneurs, or designing scalable frameworks behind the scenes, Kelly’s work centres around one goal:

redefining success for women in business—and making sure they’re equipped to own it.